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Research methodology 703


 
Module code NME 703
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module addresses research methodology with the ultimate aim of compiling a research proposal. It focuses on teaching some of the fundamental processes, principles and techniques necessary to conduct and interpret empirical research in a marketing context. This includes, but is not limited to, compiling a literature review, proposing a methodology and developing a research instrument for conducting quantitative research. The research proposal submitted as the examination for NME 703 will be implemented in the BEM 795 module. 
Module credits 25.00
NQF Level 08
Prerequisites No prerequisites
Contact time 1 lecture per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1
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